Why I Prefer Supply and Demand to Keyword KEI

I had an email this week from someone who asked me why I chose to use supply and demand, rather than KEI when deciding the best keywords to optimize for. I thought some may be interested in my reply. I am sure it will spark some debate, so I have my flame-proof jacket on :O)

Here it is:

Yes, KEI is a formula built from supply and demand - the exact same parameters I prefer to use individually.

Let me ask you a question.

If you had to write an article on one of the two phrases, which one would you pick and why:

Phrase 1 - eviews eddie bauer elite car seat

Phrase 2 - eddie bauer cosco high back booster 22-859

Both have a KEI of 25, so both should be equally profitable if you trust the KEI figure.

You see, my problem is that I just dont have enough information to answer that question. I want to see how many times each are searched for, and how much competition each phrase has.

As it happens, phrase 1 is searched for 3 times a day, phrase 2 is searched for 12 times a day. Sure, the competition of phrase 2 must be higher to mean they both have the same KEI, but the competition for phrase 2 is still only 16 compared to the phrase 1, single page competition.

To me, 16 pages to compete against, is not that much different to 1 page to compete against (because of the way SEO has evolved). It is no longer good enough to just include your phrase on a page and guarantee a top listing even if there is only one competing page.

Do the optimization right, and get the off-page optimization right, and there really isn't a significant difference in those two competition figures. I would expect to be #1 for both if I tried, and they would both take a similar effort to achieve.

Now which phrase would I prefer to be #1 for? Well, the second one of course, as it gets 4 times as many searches a day as the other one. Without details of supply and demand, I could not have made that decision.

At the lower competition range, KEI just doesn't do it for me.

What about phrases at the higher competition range?

Well, Wordtracker says that any KEI over 10 is a good one to optimize for, over 100 even better, and over 400 excellent.

So would a phrase with a KEI of 37.5 be one you would be interested in optimizing for? Sounds good, but what if I told you there were over 4 million competing pages?

That phrase is free credit report, and despite an apparently good KEI, I would not touch it, would you? Sure there are good rewards if you can get to #1, but there is a 99% chance you wont, no matter how hard you try.

You see, for me, there are two vital pieces of information missing - count and competition. I need to see both before I can decide if a phrase is worth targeting. I'll look at the niche I am working in, and decide on the maximum amount of competition I think I can handle, and filter out just those phrases. I'll then order my phrases with high demand at the top, and work my way down. To me, that is more logical, and KEI becomes unimportant.

Of course, with KRA, you could decide on a maximum competition figure, a minimum daily demand figure, and then order them by KEI if you preferred and work you way down the list then, but that would only be more beneficial if you felt you could not handle the upper competition levels you chose in the first place. If you assumed you could handle the competition, the KEI is irrelevant (since you don't need to factor in competition), and demand becomes the major factor.

OK, long winded, and you may not agree with me, but I have tried to explain why I dont like KEI. It just doesn't show you the full picture. Its like watching a 3d movie with an eye patch on.

Andy Williams offers a free 8 day Keyword research video tutorial course, plus a weekly Internet Marketing newsletter.

Author of Tablet PC Quick Reference by Microsoft Press recommends Actual Window Manager for Tablet PC owners

Real Estate Agent Web Sites Penny Wise and Content Rich

Do you need a Realtor website that manages all your leads? One that streamlines your work for efficiency, and has the automated real estate marketing solutions you can rely on while you're busy working all your leads and clients?

Let me answer for you. Yes, you do!

Whether you're starting a new real estate agency or are looking for a new design for your real estate agent web site, some other things to consider when designing a web site include the level of support you'll receive from your site builder, the resources that a web designer offers and the search engine friendliness of your web site package.

Well designed sites allow agents to receive vital information about their visitors and facilitate immediate follow up! A few Agent and Realtor tools offered by the better sites included the following

Lead Generating Guest Book Package
VIP Home Buyer Program
Community Subdivisions
Online Home Loan Prequalification
Virtual Tours
And Much, Much More!

Many companies also offer automated email follow up systems, aka drip systems, for sales agents who wish to augment their lead follow up process with a tool that automatically stays in touch with potential customers. This is a pretty cool feature, as once you set up the email messages you can put it on automatic and it'll automatically follow-up on every lead that emails for information.

Content Is King!

Your web site should include lots of relevant content to increase your chances of being found in the search engines. You should also be able to customize titles, descriptions and keywords. And the ability to generate reports and perform FREE Auto/Manual submissions to select search engines is a must. If not you'll end up having to extra for what some web site building programs provide as a free service.

Don't have time to create content for your site? Join the club, as many other real estate agents are in the same predicament. They need web content to increase site visits and boost search engine rankings, but don't have the time to devote to everything else that they need to be doing. So, they use pre-written content, which I highly recommend!

Good Web Site Design

Good web site design is a critical element of designing a user friendly web site. The design and layout are important features that actually bring users to your site and keep them there.

A major aspect of your web site design is the web site navigation. If the navigation of your site is poor the user will leave the web site quickly, without taking the time to look at your content. If your web site is difficult to read, or has unappealing font size and colors and is otherwise unappealing the visitors may leave because of it, too. Consequently, a good, clean, simple and easily navigated web site is the best type of site to create.

Some people like to use side navigation bars to guide visitors through their sites, while others like to use navigation bars found at the top of the web site pages. But placement is not as important as consistency, so that whichever you use it is consistent and visitors will always know where to go to move to another page. I don't have a personal preference, and am usually guided by the look and feel that I want to project.

The most successful real estate agents and brokers realize the value of agency websites and are constantly working to improve them. Still, many have web sites that are difficult and costly to maintain. Some of the questions to ask are:

Should your agents have access only to certain parts of your administration panel, and not others? How will you manage listings? Are you using a Multiple Listing Service (MLS)? How Can A Real Estate Web Site Boost Your Business? These are just a few of the questions you'll have to answer as you move forward with building or improving your web site.

Summarily, the most successful real estate agents usually have lots of leads, buyers and sellers. And one lead generating system that works well is online marketing with Real Estate Agent Web Sites. They're relatively inexpensive these days, but can give a serious boost to your real estate marketing result

Visit Real Estate Marketing Talk for more information about Real Estate Agent Web Sites.

California Dreams

Have you ever dreamed of owning a home in California? If so, there?s never been a better time to dive right in and begin working on getting that dream home. With so many different things to think about when you begin to search for your perfect home, sometimes it is difficult to know where to start. But when searching in the state of California, you will be glad to know they?ve thrown out their welcome rugs and have done the dirty work of research for you.

Having put into place several programs that assist the consumer, California?s future home owners should be well equipped and armed with knowledge before they set out on their real estate venture for the home of their dreams. The California Department of Real Estate, as well as the California Department of Housing, has developed websites and packets chocked full of information for the first time homeowner. There is also a wealth of information for second and third time buyers.

With programs such as Home Owners Counseling Services, Home Ownership Vouchers, state license inquiry for Real Estate brokers, as well as the development of many sites that lead to information to protect the consumer against predatory lending prevention, why wait? California has definitely taken great strides in providing the home consumer with knowledge of programs and the information they need to know in order to own a home. With all of these resources, a consumer should feel secure in their pursuit of home ownership in California. So don?t hesitate, put those dreams into action and enjoy your new home.

Check Out More Articles:

mortgage lenders Greensboro NC, Consumer Ratings Mortgage Lenders, licensed texas commercial lenders

Lightweight Backpacks How Light?

How light is light? Lightweight backpacks weigh less than three pounds, a standard I just invented. There are good packs under three pounds for almost all types of trips. My own Golite backpack weighs just 14 ounces, and has a capacity of 2900 cubic inches, plus 1000 more in the extension collar. It's more comfortable than any frame pack I've used, but then I don't carry more than 20 pounds in it.

The mesh outer pockets are a great idea. I stuff my wet tarp in the large one in the morning, where it's easy to take out to dry later. I've had my GoLite for ten years. I've used it from the rain forest to glaciers at 20,600 feet on two trips to Ecuador, as well as in the Rockies, the Smokies, and in Michigan. Packed right, it qualifies as carry-on when I fly (I don't like to check luggage).

My next pack will probably be the tougher GoLite Gust, which weighs 20 ounces. I just read seven reviews, all of them praising the pack. One reviewer used it for the weekend with a 27-pound load, so a lightweight backpack doesn't have to be light-duty.

Using Frameless Lightweight Backpacks

Like mine, many lightweight backpacks don't have frames. I use a sleeping pad for a frame, as is recommended. Some backpackers just put the pad in the backpack loosely rolled, with everything inside it. I've found a better way.

Take a closed-cell pad, like the cheap blue ones, and cut it across, halfway through the foam, on opposite sides. You can accordion it into a three layer thick (2 cuts) or four layer thick (3 cuts) back-padding frame. The hinges thus created last a long time. Put the pad in the pack, (against your back) and load everything in behind it.

Other Backpack Options

If you want lightweight AND cheap backpacks, start experimenting. I've used an old aluminum pack frame and large duffle bag, to create a full-suspension pack that weighs just two pounds. Though it carried loads well in the mountains of Montana, it wasn't the most convenient to use. By the way, it is lighter than any frame pack I've ever seen advertised.The 8-ounce duffle works okay as a backpack by itself too.

I recently bought a lightweight backpack at Walmart. It weighs six ounces, and it is actually comfortable. It's a daypack, but large enough for overnight hikes, since I travel really light. It cost just four dollars. Lighweight backpacking gear isn't always expensive.

About The Author

Steve Gillman is a long-time backpacker, and advocate of lightweight backpacking. His advice and stories can be found at http://www.The-Ultralight-Site.com.

Understanding Your Real Estate Market

Real estate is a constantly moving market. It can quickly change from a buyer's to a seller's market seemingly overnight. No matter what the conditions where when you purchased your home, they may not be the same now. Real estate values change by the season, and sometimes more often than that.

If you are looking to buy or sell, you need to look at your area's market. Not the national market, but your neighborhood specifically. Real estate is a regional thing. While the nation may be slowing down, you may be in an area where things are starting to pick up a bit.

Look to see if homes are selling quickly. Are new families moving into your area? Are homes on the market for a long time? Is there a lot of traffic at homes for sale? Are homes being improved and sold? Are property values going up?

If you see the above things, chances are that you will have an easy time selling your home -- given that it is well maintained and reasonably priced.

But don't worry about the market too much. No matter what is going on around you , there is a buyer for your home. It just takes a little time and the right price. If you are in an area experiencing a buyer's market, you should make your home as attractive as possible.

Another plus to a buyer's market is that when you in return are looking to buy a home, you will hold the upper hand a bit. You may not have to pay as much for your new home as prices may have gone down. When buying or selling, there are advantages to each side of each type of market.

As a homeowner, you are best protected from the ups and downs of the market by keeping your home well maintained. Keep in mind that you probably won't own the home forever. Work to pay down your mortgage and build your equity as quickly as possible.

Markets are always changing. If you find that the market conditions in your area are not so favorble to selling right now, perhaps you can wait. They will change given a little time.

Martin Lukac represents http://www.RateEmpire.com, an Internet consumer banking marketplace. RateEmpire.com is a destination site of personal finance, investing, taxes and mortgage rates. RateEmpire.com provides mortgage guides and financial rates and information. RateEmpire.com also operates a financial portal #1 American Financial, found at http://www.1AmericanFinancial.com and San Diego loan portal http://www.LendingSanDiego.com

Bras What Bra Size Do I Really Wear

Sizing is everything! The most important factor in buying a bra is knowing your exact bra size. Bra Sizing can be determined by taking a few easy measurements. Begin by wearing your best fitting bra (unpadded and not a minimizer bra). You also need a soft measuring tape and a mirror (otherwise use a string and a yard stick). If possible, have someone other than yourself measure you (with your unpadded bra).

Step 1: Under Bust for Bra Band Size

Wearing your unpadded bra, hold the tape snugly around your ribcage, directly under the breast. Note the measurement in inches.

Underbust Measurement

Plus 3 if Under Bust is Odd number

Plus 4 Under Bust is an even number

= Band Size

Example 35 + 3= 38 Band Size

Example 34 + 4=38 Band Size

Step 2: Upper Bust Measurement to Verify Bra Band Size

Hold the tape snugly above the bust under the arms. Note the measurement in inches. This measurement should equal your bra band size calculation without adding inches; however, if the measurement is an odd number add an inch. Note: Larger measurement=broad back, Smaller measurement=small back.

Upper Bust (no inches added) = Lower Bust (with inches)= Band Size

Step 3: Full Bust to Determine Bra Cup Size

Hold the tape loosely around the fullest part of the bust. Do not let the tape droop in the back . Use assistance when finding your bra cup size or the help of a mirror. Subtract the bra band size from this measurement (Step 3 - Step 1).

Full Bust

Under Bust Difference =Bra Cup Size

Example: 42 (full bust) - 38 (band size)= 4 C Standard Bra Cup Size

Check Below to Find your Standard American Bra Cup Size (i.,e., Goddess, Le Mystere)

1- A

2- B

3- C

4- D

5- E

6- F

7- G

8- H

Check Below to Find Your Standard European Bra Cup Size (i.e., Fantasie, Freya, Panache)

1-A

2- B

3- C

4- D

5- DD

6- E

7- F

8- FF

9- G

Note: French Bra Sizes run a little small.

About the Author: Susan Gilbert is the owner of Diva Bras, http://www.divabras.com. After years of back and rib pain from an active lifestyle, Susan became an expert in bras. She attended many local and international trade shows where she talked to fit experts from manufacturers (Chantelle, Goddess, Fantasies, Freya, Le Mystere, Panache, Simone Perele, Enell, and more). Susan's bustline and body is very happy now. They are more perky, less bouncy, supportive, and very comfortable. Her goal is to help women around the world find their perfect fit bras.

Courtesy of divabras.com

Susan Gilbert is the owner of Diva Bras, http://divabras.com Our company has gone to numerous local and International trade shows. We have talked to fit experts from the following manufacturers and more: Chantelle, Le Mystere, Goddess, Fantasie, Freya, Enell, Aviana, Simone Perele, Panache.

Article Source: http://EzineArticles.com/?expert=SusanGilbert

By Susan Gilbert